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We are living in exciting times, musically. Since the beginning of the millennium, we have been subjected to an onslaught of guitar-driven, back to basics rock’n’roll, which has rendered the here and now as possibly one of the most creatively fertile periods since Punk Rock and its more avant-rock successor, Post Punk.

In every bar or club of every city and every town the length and breadth of the UK, bands will be playing for all their worth, trying to make their mark and ultimately chasing that all important, and in most cases, highly elusive record contract. There lies the similarity with the Punk Rock phenomenon – The Pistols, The Clash, The Banshees, The Subway Sect all opened the floodgates for the ‘anyone can play guitar mentality’, the whole DIY ethos of a modicum of talent and a barrow-load of attitude will get you far. But in today’s more technologically sophisticated climate, that’s where the similarities end. Sure, attitude still goes a long way, but today’s record companies barely resemble the record companies of the late 70’s. Takeovers, mergers and mass conglomerations have resulted in a multi-billion dollar business where the main players can now be counted upon one hand. What this has done, is given rise once more to the small independent label, exactly mirroring what occurred in the late 70’s. The thought process here being, there are far too many bands out there for the major labels to keep track of, therefore the smaller independents operate on a grass roots level, scouring the clubs and pubs for new talent, and once discovered, will take the time, money and effort to develop it into something the major labels will then see to be an attractive business proposition. The major labels of today are concerned with making a fast buck, with an equally fast turnover; it’s primarily the ‘here and now’ which concerns them, but that said, if a band shows signs of longevity, that is of course a bonus. In the main, Major labels demand a band to be fully formed, with an album’s worth of songs ready to go – they basically have no desire in taking raw product from the streets and developing it into something refined. That’s why, in many ways, they have come to rely upon the Independents, who in many ways play the role of external A&R scouts unwittingly, on their behalf. The relationship between Major Label and Independent label is a symbiotic one at best, but one which, in the interest of discovering new talent, is destined to run on archetypal parallels.

Re-Action Recordings came into being because of the fact we believed there to be such an abundance of untapped talent on our doorstep which was just not receiving the attention it warranted. Our intention is to provide a platform for the bands we work with, by recording, mixing and releasing their material into the mainstream through Press, Radio, TV and on the live circuit, thus giving them a fighting chance in this highly competitive arena. We have the wherewithal to ensure our artists receive airplay both in the UK and Europe, and recently we have made inroads into US radio and TV.

In the tradition of all great Independent Labels, we’re not afraid to say it’s an ambition to emulate the likes of Rough Trade, Postcard, Creation, Heavenly, Fierce Panda etc, and over the coming year, in an attempt to get off to a flying start, we’ve got some great aural treats lined up for future release. We don’t feel the need to resort to hyperbolic, self-promotion, instead would prefer to let the music speak for itself.

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